A Good Accounting practise is Vital to a Company's Success Research Proposal

A Good Accounting practise is Vital to a Company's Success - Research Proposal Example The key to the success of a business lies in the true accounting of the above elements in financial accounting. The public put trust on the transparency of the accounts and it will tell upon the good will of the company. If the accounting fails to meet the situations, the company will perish. Therefore, the qualitative characteristics of financial statements such as understandability, relevance, reliability and comparability should be enforced while preparing the financial accounting of a company. The qualitative characteristics will provide the necessary information to the creditors as well as the investors for keeping a watch on the performance of the company. This study is focused on the financial accounting practice related to a company with a very small investment. For a company instituted with a capital of â‚ ¤1000 the quantum of financial transaction will be very low. The labour management as well as the administrative costs will also be put to the minimum, accordingly. Here, the role and concern of the stakeholders are comparatively seen at the bottom level. The purpose of this research is to show that a good accounting practice is vital to the success of a company. In order to establish this, the different aspects of accounting practices are to be taken into consideration focusing on how a good accounting practice can be conceived and implemented, in the case of a small venture which has a very low capital and low labour cost. To achieve this, it is necessary to analyse the general principles and possibilities of a good accounting practice and the way how it is applied to a small concern towards maintaining its existence. In business, the entrepreneur is at stake because he has invested money to run the business. In big companies with large investment, the public may also put money in the capacity of share holders. This

Dead Sea scrolls exhitbit at The Royal Ontario Museum Essay

Dead Sea scrolls exhitbit at The Royal Ontario Museum - Essay Example The scrolls were preserved in cylindrical pottery jars and they were sealed with a lid of material that was not known. The jars stood approximately 50cm high and they were 25cm around. The Essenes who lived in the area were a "separatist" Jewish sect and they created an "ascetic monastic community" (Duckeck). They saved the scrolls and put them into the caves to hide them and to protect them from harm. Unfortunately an earthquake made the Essenes leave their homes and they never came back to the area so people forgot about the caves. The parchment that the scrolls were written on was very fragile and this is why many of them became fragments instead of the entire scroll (Duckeck). An interesting note is that scholars have had many things to say about the caves and there were many rumors. Some suggest that there may have been something very important in the scrolls because they were hidden and this usually means that something contains information that some would not want known to eve ryone. As Duckeck, states, "The rumors were things like God was an extraterrestrial making genetic experiments with mankind 3000 years ago" (Duckeck). Whether this information is true or not it brings another fascinating opinion to the Dead Sea Scrolls exhibit. The scrolls span a very long time in history. Marilena Berardinelli reported that the scrolls were possibly written between 250 B.C.E. and 68 C.E. by the Essenes were a Jewish sect that lived near Qumran where the scrolls were found. The scrolls only talk about the Old Testament. Most of the ones they found were written in Hebrew but there are several that were written in Aramaic or Greek (Berardinelli). The scrolls were first discovered by Bedouin tribesmen and sold to a cobbler for about $100 at that time. The cobbler took four of the scrolls to the Syriac Orthodox Church in Jerusalem and sold them to Archbishop Athanasius Yeshue Samuel. Today, the archbishop credited with discovering the scrolls. In 1947

Nursing Students Essay Example | Topics and Well Written Essays - 750 words

Nursing Students - Essay Example The title could do a little revision though to make it appear scholarly. In its abstract, it has identified a total sample population of n=197 whereby only 6% creates the sample size. The sample is too small to reflect the subject population thereby the confidence level is heighten too actively. The chances of error are so remote here. But it has been noted that in determining a sample size for a given level of accuracy, the worst case of 50% should be used. Type of sampling employed and how the respondents were selected among the school's total population of 424 undergraduate students was derived. Such information vital to the methods used in the analysis of data was not identified in the abstract nor in its methodology. Kidder relates that, "a critical portion of a research study is the portion on the instruments used to gather data". Validity of the conclusion derived out of the statistical instruments depends greatly on its characteristics. Therefore the questionnaire used as the main tool in this research should be attached in the bibliography subject to further studies and referencing. Reliability which refers to the extent of an instrument's consistency should be able to elicit the same response when applied to respondents. Since such document is not identified nor presented in this article, its validity and reliability cannot be substantiated and investigated. Over-all evaluation of the instrument cannot be conducted at this moment. The quantitative results of data gathered does not clearly correlate with the problem encountered and stated in the sense that it has focused on the end result of treatment intervention as its instrumentation rather than on the smoking patterns and behavior itself and the possible effects of implementing a certain kind of treatment intervention. Works Cited Kidder, Louise H.1981). "Research Methods in Social Relations.". New York: Hold, Rinehart and Winston. Works Cited Marx,Karl. "Capitalism and Alienation" 2004.Faculty.fostburg. edu. 07 Mar,

Nature Nurture And Crime Psychology Essay

Nature Nurture And Crime Psychology Essay Questions about crime have been around ever since man first committed it. One of the most questions today is whether criminal behavior is the result of nature or nurture. As the debate continues today, research has shown evidence for both sides. Reports would claim the used of nature vs nurture as a topic that would tell about the significant roles of environment and heredity in human development. Some argue that genetic influences might actually increase the likelihood that an individual will experience certain life events (Rende Plomin, 1992). Thus, certain individuals may have the genetic tendency to experience or seek out certain stressful situations. For example, someone with a genetic tendency toward aggression may develop into a full blown criminal if it is triggered. The reciprocal-gene-environment perspective suggests that there is a close relationship between biological or genetic vulnerability and life events such that each continuously influences the other. Albert Bandura has contended that aggressive behaviors are acquired through the following: bizarre beliefs, observation of others, direct experiences that have either positive or negative reinforcements, instructions or trainings (1986). Once the aggressive behavior has been established due to these different cited causal factors, the behavior has been done or executed due to the following reasons: they experience pleasure or enjoyment upon inflicting pain to other people (positive reinforcement that strengthens and increases the probability of repeating the behavior), they try to avoid the consequences of aggression done by other people (negative reinforcement), they experience punishment or injury or harm when the aggressive behavior has not been performed, they have live up or inculcated their aggressive behavior in their way of living, they have observe others who receive rewards or reinforcement in doing aggressive behaviors (Feist, J and Feist G., 2002). This implies that aggre ssion is learned. Thus, children can learn aggressive behaviors through their interaction and observation from the environment. The argument above that states the genetic factor in developing aggressive behaviors by which can be developed into criminal behaviors have been supported by Plomin which states that: suggests that behavioral genetics must become a prime component within the study of psychology in the future, not in the traditional and much criticized sense of genetic determinism but because behavioral genetic research provides the strongest available evidence for the importance of environmental factors. Furthermore, he added that most behavioral disorders reveal some genetic influence, in fact rather more so than common medical disorders, but that the exact nature of the genotype-environment correlations will require sensitive and sophisticated analysis. Intervention is then more likely to involve changes to the environment rather than genetic engineering (2001). It has been proven through scientific test that the color of the eye and hair, and other traits were product of a genes embedded in human cell. Nature Theory states that even abstract traits such as intelligence, aggression, personality, temperament and more, are traits that could be inherited due to individuals DNA. On the other hand, the nurture theory states that the behavioral aspects of person are products of individuals interaction with the environment. Although neither behavior nor mental disorders are determined exclusively by the genes, there is substantial evidence that many mental disorders show some genetic influence. Thus the many recent studies suggesting that heredity is an important predisposing causal factor for a number of different disorders such as depression, schizophrenia, and alcoholism are consistent to biological viewpoint. (e.g., Plomin, De Fries, et. al., 1997, 2001). The evidence from twin studies indicate that genetic influences accounts an approximate 40% personality traits and 60% environment interaction (Bouchard, 1999; Loehlin Nicholls, 1976; Plomin, Chipeur, Loehlin, 1990). Previous researches and studies have identified that brain abnormalities is a great contributing factor of aggressive behavior and other psychopathology (Raine, 1993). While other studies have tried to established correlation between serotonin levels and aggression. Findings of this study could not prove that the levels of serotonin and aggression werent enough stimuli that could lead a person to commit crime or violence (Meloy, 1988; Raine, 1993). On the other side, in the study conducted by Lykken have demonstrated that there were several factors or stimuli from the environment that could lead to violence. And these factors includes the following: sexual harassments or exposure to x- rated movies, peers, family discord, neglect, abuse and more. These factors were all stimulus that could condition a person to respond violently to his behavior (1995). Genetic influences rarely express themselves in a simple and straightforward manner. This is because behavior, unlike some physical characteristics such as eye color, is not determined exclusively by genetic endowment. In other words, genes can only affect behavior indirectly. Though the evidence is quite considerable, the result is not conclusive, for the environment takes its role as well. Given that all personality traits have a substantial heritable component, evidence that a given trait is heritable provides relatively little information (Turkheimer, 1998). The value of evidence of heritability in clarifying personality structure is also limited by the fact that heritability explains only the variation in a single trait. Information on heritability does, however, provide the foundation for understanding the etiology of personality. The persons total genetic endowment is referred to as his or her genotype. The observed structural and functional characteristics that result from an interaction of genotype and the environment are referred to as phenotype. In many other cases, genotype may shape the environment experiences a child has, thus affecting the phenotype in yet another very important way. For example, a child who is genetically predisposed to aggressive behavior may be rejected by his or her peers in early grades because of his or her aggressive behavior. Such rejection may lead the child to go to an associate with similarly aggressive and delinquent peers in later grades, leading to an increased of likelihood of developing a full-blown pattern of delinquency in adolescence and eventually may lead to criminal behavior. This only shows the interaction between the heredity and environment, that these two theories do determine the development of criminality among humans. We cannot discount the importance of the other. The effects of heredity and environment are difficult to untangle. For one thing, human beings continue developing throughout life and the development generally reflects a combination of the two forces. Also, the mechanisms by which environment operates cannot be described as precisely heredity. Nor can controlled comparisons be made, since no two children not even twins growing up in the same household have exactly the same environment (Papalia, 2001). This also shows that the association between genetic or nature and environmental or nurture factors is fundamentally intertwined. Certain behaviors even personality disorders and criminal behaviors illustrate the interrelationship of heredity and environment. There is evidence for a strong hereditary influence on alcoholism, aggression and depression. They all tend run in the families and to show greater concordance between monozygotic twins and dizygotic twins. However, heredity alone does not produce such behaviors; an inherited tendency can be triggered by environmental factors. People who usually commit crimes have a history of law-breaking activities during their childhood, they were exposed and genetically predisposed to it. Parents of aggressive individuals tended to be hostile. Thus, since a tendency toward aggression maybe inherited, the environment can accentuate or modify the tendency. Some aggressive individual, especially those who are not extremely aggressive, may become more considerate and less violent in response to parents efforts to help them to become more understanding and less destructive. We cannot conclusively state that criminality is solely inherited. No new evidence has substantiated that. Similarly, we cannot also conclude that this is due to environmental influences. Some behaviors are inherited however the expression of such depends upon the environment. The expression of a particular behavior such as criminal behavior might be genetic in nature however, it depends on the environment the expression of which. If the individual is predisposed in this kind of conducts he is most likely to elicit the same behavior from which he is exposed. For instance, people may become criminals if they are genetically predisposed into it and was exposed in an environment which exhibits that kind of behavior. Moreover, genes do not typically operate without influence from the environment. Research has emphasized the importance of gene-environment interactions. Genes do their work via the environment. They cannot be separated from one another. All theories of criminal behavior try to address the question of why people commit crime on the assumption that such a course of action merits explanation of the inexplicable, that criminals are somehow different from the rest of us, and that there might be a single cause of criminal behavior. Thus a child born with some potential to offend may, depending upon their family environment, come to realize that potential or not. The discovery that our genetic make-up may not be as complex as was once believed suggests that the interaction between genetic vulnerability and environmental protection has become even more worthy of investigation. People are not born criminals, but they may build up into ones if they are raised in an environment that encourages them to do criminal acts. If someone has parents who are criminals and he/she looks up to them, then there is a great possibility that he/she will be a criminal also. However, one of the major reasons offenders commit crime is simply because they enjoy it. (Katz, 1988) has spoken of the seductions of crime, while another study (Hodge, McMurran and Hollin 1997) refers to criminal behavior as an addiction. Some psychologists do believe that criminal behaviors are just a mere result of some psychological disorders, such as anti-social personality disorder and obsessive compulsive personality disorder. People who are serial killers or just plain criminals may have a psychological disorder that causes them to act in the way that they do, but there are plenty criminals and killers out there that do not have any sort of psychological disorder to explain why they do what they do. Criminals may start a psychological addiction to unlawful activities at their young age. But their criminal behaviors could still be corrected or improved through proper care. This proper care should be given be the persons support group (including the family and friends and other concerned agencies) so that adequate care will be provided. Conclusion Question on criminals behavior has become a long topic of debate among psychologist particularly on the issue of criminal behavior as a nature or nurture. The relationship between the two is direct. This states that their functions or effects are intertwined. One can affect the other, which means the presence of environmental factors could stimulate the genetic traits of a person.

Essay --

2.0 DESTINATION PROFILE: SOUTH AFRICA Often called the rainbow nation, is a country filled with unique fascinating and inspiring experiences, as it offers a wide range natural landscape throughout the region, a wide variety of species, game reserves as well as the diverse mix of people and culture It is one of the top leisure destinations in the world, with its rich diversity and culture, and picture. It remain as the most favoured destination in Africa as well financial strong hold of the region. The country is very much popular among tourists as it is well developed, in terms if infrastructure, activities and offers world class services. (Manyathi,. O, 2012) Figure 1.Map : Location of South Africa †¢ http://mapsafrica.blogspot.ch Table .1 Province CAPITOL PROVINCES PROVINCES Pretoria Eastern Cape Northern Cape Capetown Gauteng Western Cape Bloemfontien Kwazulu- Natal Free State Mpumulanga Limpopo 2.1 Main Attractions Visitor attractions are the most important aspect in tourism, as they are mainly the main motivating factor of the visit. (Cooper, .C, 2012) There are wide variety offers the worlds, recognisable attractions that the destination offers ranging, fro ,beaches, wine routes and game viewing. The following is a list of most poplar attractions. ï  ¶ Kruger National Park- The largest reserve in , located in Capetown that has the highest number of animals and species. ï  ¶ 2. Table Mountain- Overlooking the city of Capetown and the famous Robben Island, it serves as both a historical attraction and also offer a wide range of activities. ï  ¶ 3. Drakensburg Mountain- A popular destination as it is the highest mountain range in Southen Africa as well as the highest cliff in the world. ï  ¶ 4. Durban beaches-They provide an e... ...ect investments (F.D.I) rose as compared to the 1990’s, recorded at 9 billion in 2008 and then declining in the following year.In 2012 F D.I decreased by 24% dropping from 6.04 billion in 2011 to 4.57 in 2012.However outflows of investment in increased from a negetive 257million to 2011$4.37billion in 2012 when investment totalled $82.37 billion INTERRELATIONSHIP BETWEEN TOURISM DEMAND AND SUPPLY. Tourism demand governs the level of demand, the spatial characteristics of demand the tourists motives for doing such decisions In South Africa tourism will continuously growand offer a wide range of products . 0 http://www.southafrica.net http://www.statssa.gov.za/ublications/Report-03-51-02/Report-03-51-022012.pdf http://www.gauteng.net/attractions/entry/apartheid_museum/ http://www.southafrica.net/uploads/legacy/1/528609/2011_Annual_Report_v9_06072012.pdf

Pepsi’s Advertising History

I chose Pepsi because I decided it would be interesting to see how the company started out and what kinds of marketing strategies they used that makes them into the huge success story they are today. Here’s what I’ve discovered and it is quite an impressive story: In 1898, in North Carolina, a pharmacist named Caleb Bradham began experimenting with juices and spices and syrups looking for something to quench the thirst of his customers on some of the hot humid days. Low and behold before it was all said and done, he had invented the drink we know today as Pepsi-cola. It wasn’t until 1903 that Pepsi was patented and Bradhams first ever advertizing sell went along with his pharmacist concoction, â€Å"Exhilarating, invigorating, and aides indigestion.? He initially mixed the soda himself and distributed it through his soda fountain and then decided to bottle it so people could drink it anywhere. By 1909, the Pepsi bottle logo had been changed 3 times, 15 bottling plants had opened up, the slogan became, â€Å"The Original Pure Food Drink† and Pepsi was trade marketed in Mexico and Canada. Also by that time Mr. Bradham had gotten himself some of the best advertisement available at the time. He had a celebrity endorser for a race car named Barney Oldfield. Barry appeared in news paper ads describing Pepsi-cola as â€Å"a bully drink – refreshing, invigorating, a fine bracer for a race. † In 1920 Pepsi’s new motto was â€Å"Drink Pepsi-cola. It will satisfy you. † But by 1923, Bradham wasn’t worried about his motto or slogan; he was worried about the rising cost of sugar. So worried in fact that after it hit 26 cents per pound, he stocked up on it tremendously afraid it would go even higher and then it fell to an all time low of 2 cents per pound. By 1923, Bradham was bankrupt and then Pepsi –cola was sold off to Craven Holdings Corporation for $30,000. It was then sold to Roy C. Mega gel for $35000 and he formed the Pepsi Cola Company. It took until 1934 for Pepsi to come up with the best marketing idea yet. It began selling its 12 ounce bottles of soda for only 5 cents – the same price as the competitor’s 6 ounce bottle. 1939 brought a whole new look at the value of Pepsi. A cartoon strip, â€Å"Pepsi and Pete† introduced the theme â€Å"Twice as much for a nickel â€Å"to reinforce the huge value advantage of the soda Pepsi. By 1940 Pepsi makes nationwide history because their jingle†Nickle, Nickel† was broadcast nationwide and became a hit record. It was translated into 55 different languages. In1941 Pepsi wanted to support Americas War Efforts so it changed its bottles to red, white and blue. There also opened up a Pepsi Canteen place in Times Square, New York that operated all year long and enables more than 1 million families to record messages for armed service personnel overseas. Eventually in 1950 Pepsi was forced to raise its 12 ounce bottle prices to a competitive level so their slogan became â€Å"More Bounce to the Ounce† and the logo was changed again. As Americans became more weight conscious, Pepsi decided they would be a prime opportunity as a target market. That’s when â€Å"The Light Refreshment â€Å"and â€Å"Refreshing without filling† slogans came in. Pepsi went after another new target market in 1958 when the company decided it didn’t just want to be known as â€Å"the kitchen cola† because of it being considered such a bargain brand. Pepsi started identifying itself with the young, fashionable consumers using the new â€Å"Be Social, Have a Pepsi† slogan. A swirl was then added to the straight necked bottle of the past. In 1961 Pepsi saw the opportunity to further define its target market by recognizing the importance of the younger post-war generation. â€Å"Now its Pepsi, for those who think Young† defines youth as a state of mind. 1963 brought about one of the most significant phenomenon’s in commercial history because the post-war baby boomers emerged on society and in the market place. Pepsi took advantage of that change and made Pepsi the brand of the new generation – the Pepsi generation. † â€Å"Come Alive! You’re the Pepsi Generation† makes advertizing history. This will be the first time a product is identified by its consumer’s lifestyles and attitudes instead of its attributes. In 1964, Diet Pepsi was introduced and by 1966 it had its own campaign, â€Å"Girl Watchers† that focused on the cosmetic benefits of the low-calorie cola. The music to this new item became a tip 40 hit. When research indicated that consumers place very high regard on Pepsi’s superior taste when chilled, â€Å"Taste that beats the others cold. Pepsi powers on† emphasized Pepsi’s product superiority. When in 1973 our nation was involved in massive social and political change, Pepsi came up with â€Å"Join the Pepsi People, Feelin’Free: campaign. One People, many personalities. After Patriotism was sectored in the U. S. with the celebration of the bicentennial, American people looked to the future with optimism. â€Å"Catch the Pepsi Spirit† is the mood the Pepsi Generation took forward with it in the 80’s. The soft drink war had grown more competitive but for Pepsi it had already been won. : Pepsi Now! † explained it all. Partway through the 1970’s Pepsi came up with a marketing strategy that would become an international landmark in advertizing – The Pepsi Challenge. Consumer test after consumer test confirmed that more people preferred Pepsi over Coca-cola. That reality was made into advertising and made marketing history as well as gained market share for Pepsi. Pepsi also became the largest selling soft drink in super markets by the time the 80’s got here. When 1984 came along, a new generation had emerged- in the United States, around the world and in Pepsi advertizing, too. To make this new generation happy, Pepsi began with a new campaign containing Michael Jackson, the most popular entertainer in the world at the time, starring in the company’s first 2 commercials. These two were the most eagerly awaited advertizing of all time. The fact that during rehearsal Michael Jackson’s hair was actually set on fire accidentally did not diminish Pepsi’s popularity at all. After this the company’s publicity went to $3 million in worth. Even after Geraldine Farroro’s Pepsi ad fueled debates about the ethics of politicians doing commercials, Pepsi seemed untouched. Emanuel Goldman, a beverage analyst at Montgomery Securities in San Francisco forecasted that the growth for all Pepsi’s soft drinks in 1985 may match that of Coco-cola USA products, Pepsi’s biggest rival. In 1985 the front runners in the soft drink business were Coke – Pepsi – 7-up – and Dr. Pepper. Coke changed its product make-up but swears it never meant to emulate Pepsi. -up announces people are concerned about caffeine and other artificial ingredients so its ads will stress â€Å"It never had it, it never will†. People just don’t want traditional sugar any more. Soon Pepsi introduced Slice containing 10% fruit juice, Coke unveiled Cherry Coke and was testing Minute Maid Orange Juice at the time. 7-Up started revving up its ads for TV, sports cable, and MTV. Charles Schmidt, executive vice president said, â€Å"I think the changes in consumer taste, preferences and movements to brands that don’t have preservatives and artificial colors is right down our alley. Pepsi did have one marketing mistake that certainly didn’t boost sales or improve popularity when it comes to an advertisement. In 1989, Madonna starred in an ad that depicted her as a young woman and also as a young girl, flashing back and forth between dance scenes either at the young girls birthday party where she’s seen blowing out her candles and making a wish or as a young adult dancing among joyful gospel singers to the music of Madonna singing â€Å"Like a Prayer†. Over 250 viewers tuned in to see this hyped up ad that was the first ever to be seen on T. V. before being released over the radio or other venue. The ad went wonderfully as planned. Unfortunetly all did not stop there. Madonna had a release by the same name on her new album. The video was a far cry from the wholesome picture the ad left you with. Instead it was about a white woman being raped by a black man and Madonna holding a knife till it shows her hands with cuts that seem to represent Stigmata or Cruxification. This video aired one day after the Pepsi ad. The first person to make noise was the reverend of a Christian group called American Family Association and he threatened to have his 380,000 AFA subscribers boycott Pepsi until they dropped Madonna. Pepsi put a hold on the ad to see if things would blow over. But then a Catholic Bishop from Texas chimed in agreement to the offensive video and he threatened to boycott not only Pepsi, but it’s other corporate holdings also, such as Taco Bell, Pizza Hut, and Kentucky Fried Chicken. But the worst was still coming. The Pope then released a statement by the Vatican banning Madonna from appearing in Italy at all. Pepsi decided it was best to end this and they dropped Madonna like a bad habit and the ad was never run again, although it can still be viewed on You Tube. Even though Madonna still owed Pepsi 3 commercials that were never going to happen, Pepsi Paid her the original $5 million payment. This controversy that jeopardized Pepsi only shot Madonna’s record sales up to 13 million copies worldwide. As the 1990’s grew near, consumers wanted to continue to broaden their choices in beverages so Pepsi took that opportunity to broaden its product line and become a total beverage company. Pepsi‘s products would now include water, tea, coffee drinks, juice, juice drinks and the original soft drinks. Pepsi was also the first to come up with the idea of freshness dating, providing customers an easy way to read product freshness code. The Diet Pepsi can first appeared with the â€Å"best if used by† date and then it quickly became standard on all of Pepsi’s other products. Pepsi – now known as PepsiCo, Inc. has now joined forces with companies such as Tropicana in 1988, Quaker Oats Company in 2001 and still recently, Gatorade. In Feb. of 2010, Pepsi and Anhauser- Busch have teamed up to buy advertising such as network cable, print, and outdoor media. Today PepsiCo is a $29 million company employing over 150,000 people who speak 40 different languages. As I’ve tried to point out with all of this information, Pepsi is an amazing company with great marketing strategies and mixes and knows a great opportunity when it sees one. You can go back through my information and see that Pepsi hits on all 4 P’s –Product(s),which are still growing as we speak, Price – for instance the 12 ounce bottles for only 5 cents approach, Placement-Caleb Bradham knew he needed to put his product out there on the market and not kept it his pharmacy in order for it to prosper and Promotion – I’ve given you many, many wonderful inventive examples of how Pepsi promoted very successfully their first product all the way now to their last.

Shawnee Prophet essays

Shawnee Prophet essays The goals of Tenskwatawa were to unite all the Indians into an intertribal confederacy under his leadership, stop the American land encroachment and ensure Indian survival. Tenskwatawa preached and demanded sobriety, monogamy, an end to witchcraft, and an end to all relations with the Americans based on visions he had in a dream. He called for total rejection of American culture and denounced the selling of Indian lands. Even though Tenskwatawa was not a gifted speaker or great warrior, he used his gifts of manipulation, forcefulness and persistence to convince other Indians to follow his teachings which were essentially Native and encouraged a return to communal life. Initially, he dominated the Indian movement attracting followers, first to Greenville, Ohio and then to Prophetstown on the Wabash. Prophetstown became a center for Indian resistance as his teachings spread rapidly. The Prophet attracted a considerable following, especially among the younger, more radical warriors. The tribe was cleansed of liquor and evildoers, and other tribes took notice and came to join the Shawnee at Prophetstown. This was the first step in the culmination of Tenskwatawas vision of Indian unity. For a very long time, the majority of people, Indian and both American and British viewed him as the main authority figure at Prophetstown. For the next several years, epidemics spread through the tribes and harsh winters brought famine. These and other misfortunes caused some members of other tribes to be even more suspicious of Tenskwatawas power. Many tribesmen began to believe he was no different from anyone else and left Prophetstown. However, the Battle of Tippecanoe was perhaps most devastating to the aspirations and dreams of the Prophet and his people. The failure of Prophets military leadership and magic to protect Prophetstown was a major factor in the decline o f his influence and most importantly, any lasting ...