Bipolar Disorder A Psychological Disorder - 1536 Words

Bipolar disorder is a brain disorder that is becoming a serious medical condition and health concern in this country. It is also known as manic-depressive illness or manic-depressive disorder. The disorder causes unusual shifts in mood, energy, and the ability to carry out day to day tasks. The symptoms are different from normal ups and downs that everyone goes through from time to time. The mental condition involves having a person alternate between feelings of mania and depression. Bipolar disorder is a complex psychological disorder that can influence and manipulate a person’s thoughts and actions in his or her daily life. Experts have found that bipolar disorder tends to run in families (Goodwin Sachs, 2010). Genetics is one of the few causes of bipolar disorder. A study done on twins showed that people with a blood relative who has bipolar disorder have a higher risk of developing it themselves. About half of the people with bipolar disorder have a relative with a mood d isorder. Research has shown that people with certain genes are more likely to develop bipolar disorder than others. If one of the child’s biological parents has bipolar disorder, the child is more than likely to have the disorder. If both of the child’s biological parents have bipolar disorder, the percentage of the child having bipolar disorder is even higher. However, there is no single gene that is responsible for bipolar disorder. Research shows that there are factors besides genes that are atShow MoreRelatedBipolar Disorder : A Psychological Disorder1293 Words   |  6 Pages Bipolar disorder is a psychological disorder in which a person alternates between being depressed to extremely happy and being cross or irritable. Bipolar disorder is also known manic-depressive illness. Bipolar disorder can cause shifts in energy, mood and activity level. This disorder can cause damage up to many things like relationships, jobs, school performance and even suicide. There are many treatments to bipolar disorder for those that have or are being affected. Bipolar Disorder BipolarRead MoreBipolar Disorder : A Psychological Mood Disorder Essay1258 Words   |  6 PagesBipolar disorder is diagnosed as a psychological mood disorder. Genetic factors and social environment are both believed to be the possible causes in developing the disorder. The average age of onset is 25 years old, however, symptoms can first start appearing in the late teen years and into the young adult years, however 75% of first episodes occur between 12 and 30 years old. Bipolar disorder affects 2.6 percent of American adults. Children who have an immediate family member such as a siblingRead MoreThe Psychological Effects Of Bipolar Disorder1486 Words   |  6 PagesBipolar disorder is a common, recurrent, and debilitating mood disorder which causes shifts in mood and energy. According to NIMH (National Institutes of Mental Health), this disorder affects about 2.3 million adults in the United States and about 1.2% of the population worldwide. The first signs of the disorder normally appear in adolescence and early adulthood, rarely do children get diagnosed with bipolar disorder. Bipolar disorder can also be called manic depressive disorder, is a serious mentalRead MoreBipolar Disorder Is A Complex Physiological And Psychological Disorder1965 Words   |  8 Pagessadness or ups and downs and the feelings that are caused by suffering from bipolar disorder? Bipolar disorder is a complex physiological and psychological disorder that can influence and manipulate a person s thoughts and actions in their daily life. What are common traits that come from people with bipolar disorder? Are there common things that are seen among people with the disorder like lying? What can help calm down the disorder and help someone maintain a normal life? Throughout this paper I willRead MoreBipolar Disorder : Psychological Trauma And Neurobiological Abnormalities1627 Words   |  7 PagesIn Letters from a Bipolar Mother Alyssa Reyans states, â€Å"bipolar robs you of th at which is you. It can take from you the very core of your being and replace it with something that is completely opposite of who and what you truly are.† Individuals diagnosed with bipolar disorder are often misdiagnosed because bipolar is such a complex disorder that contains symptoms of other mental illnesses. Bipolar disorder is a debilitating mental illness that consists of multiple different forms, each with theirRead MoreBiological, Psychological And Social Influences On Bipolar Disorder Essay1795 Words   |  8 PagesBiological, Psychological and Social Influences on Bipolar Disorder â€Å"Bipolar disorder, also commonly known as manic depression, is defined as a serious mental illness in which common emotions become intensely and often unpredictably magnified. Individuals with bipolar disorder can quickly alternate from extremes of happiness, energy and clarity to sadness, fatigue and confusion. All people with bipolar disorder have manic episodes abnormally elevated or irritable moods that last at least a weekRead MoreBipolar Disorder and Meditation Essay1226 Words   |  5 PagesBipolar disorder is a mental disease that causes a rapid shift in mood, usually between mania and depression. The manic episode of bipolar disorder usually results in an abnormally large dosage of energy. During manic depression, an individual may go on an unnecessary shopping spree or even quit their job. Mania is usually followed by an episode of depression, which could lead to suicide if not properly treated. Bipolar disorder is usually treated through medication. Medication for bipolar disorderRead MoreBenefits And Concerns Of Predictive Genetic Testing998 Words   |  4 PagesSeveral studies have been performed using these new methods to test for bipolar disorder, specifically in those who have a family history of the disorder. In this paper, I will highlight the benefits and concerns of predictive genetic testing, discuss how it will affect society, and argue that those with a family history of mental illnesses such as bipolar disorder should have predictive genetic testing so that, if necessary, the disorder can be treated early and prevent any adverse effects. Opposing StanceRead Morebipolar disorder essay assignment 21570 Words   |  7 Pagesand where applicable parental consent has been obtained. Bipolar disorder (sometimes referred to as manic depression) is a long term psychological that the mind goes through different changes of thought, also known as mood swings (Craighead and Nemeroff, 2001). Bipolar disorder usually develops in the teenage years and, for numerous consumers, the disruption lingers throughout the individual’s lifespan. People with bipolar disorder will either alternate between mania and depression or will experienceRead MoreBipolar II Disorder And Mental Disorders Essay1482 Words   |  6 PagesBipolar II Disorder Approximately 0.5-1 percent of Americans will develop bipolar II disorder in their lifetime, worldwide the prevalence is 0.4 percent (Rosenberg Kosslyn, 2011). Bipolar disorder is one of the main causes of disability, because of its cognitive and functional impairment, the high rate of medical and psychiatric comorbidity, and the relevant suicide risk (Dell Osso, et al., 2016). Bipolar II disorder is one of the two most commonly diagnosed subtypes of Bipolar disorder, which

Ethics Ethics And Ethics - 1583 Words

INTRODUCTION What Is ‘Ethics’? Ethics is the concern that humans have always had for figuring out how best to live (Shannon Vallor, 2011). The philosopher Socrates is quoted as saying in 399 B.C., â€Å"the most important thing is not life, but the good life (Aristotle, 2011). It was defined generally as a system of moral principles, by which human actions are judged right or wrong. the rules of conduct recognized in respect of a society of human actions (Debridge, 2000). The study of ethics can be found in many various places in our daily life. This report focuses on Engineering Ethics and summarizes an incident where some Canons of Engineering Ethics were neglected which lead to a fatal accident. What Is Engineering Ethics? According to†¦show more content†¦This fuel came in the form of liquid gas as it was determined earlier that more gas could be stored if it was liquefied. At No. 2 works (the gas plant yard), there were four tanks – three globular and one cylindrical which all held millions of gallons of liquid natural gas. These were all tanks located on the ground surface. (Digital, 2004) Stakeholders The stakeholders involved in this incident are the East Ohio Gas Company, the gas company in question; the affected Cleveland residents and the Pittsburgh-Des Moines Company, the tank designers. Causes Even though the real cause of the explosion was never ascertained, the stories vary. The last tank was designed to have a cylindrical shape believed to hold more natural gas, while the others were spherical. This was based on advice from Pittsburgh- Des Moines Company. (McElroy, 2012). Eventually, some people saw vapor leaking from one of the gas tanks in No.2 works. This escaped gas mixed with the oxygen in the surroundings and became combustible. A spark is believed to have ignited the gaseous mixture and caused the fatal explosion which eventually set off another explosion. Others believe that the shortage of materials due to the ongoing World War 2 might have led to different materials such as alloys used to construct the cylindrical tank. It was suggested that the quality of materials used for the constructionShow MoreRelatedEthics And Ethics : Ethics922 Words   |  4 Pagesand friend group to be altered. One change I was not anticipating making was my approach to ethics. Ove r the course of the past fifteen weeks, my knowledge of ethics as well as my approach to ethics has changed. I have become more knowledgeable about the different approaches to ethics and have gained insight as to where I stand in my approach to ethics. One thing that has changed in my approach to ethics since the beginning of the semester is I am now adamant that it is impossible to arrive at aRead MoreEthics : Ethics And Ethics Essay1578 Words   |  7 Pages†¢ Define ethics. Ethics is defined as the moral principles and standards that guide the behavior of an individual or group, while business ethics refers to said behavior in the work environment. Great leaders demonstrate and practice this both personally and professionally. With today’s constant media coverage of unethical decisions and their violators, it can be easy for many to people to assume that ethics codes are â€Å"just for show†. A prime example of the unethical culture that exists in businessRead MoreEthics : Ethics And Ethics Essay2359 Words   |  10 Pagesâ€Å"Ethics is about how we meet the challenge of doing the right thing when that will cost more than what we want to pay.† (The Josephson Institute of Ethics) When I think about everything that I have learned within the Business Ethics class, I think of one topic – Understanding Ethics. This teaches you many things like what ethics is, how to understand right and wrong, ethical reasoning and much more. â€Å"The field of ethics is the study of how we try to live our lives according to a standard of â€Å"right†Read MoreEthics : Ethics And Ethics851 Words   |  4 PagesJohn Berger who stated, â€Å"Without ethics, man has no future. This is to say , mankind without them cannot be itself. Ethics determine choices and actions and suggest difficult priorities† (Berger). His meaning behind that quote is simple. In this world is there a right and a wrong way of doing something? In this world, ethics determines our actions and the consequences that come about those actions, determining right and wrong. The real question is however, are Ethics black and white? Is what is â€Å"right†Read MoreEthics : Ethics And Ethics955 Words   |  4 PagesIntroduction: Ethics is a key moral philosophy that helps us determine what is right and wrong. This paper will talk about my views on ethics. I will share personal examples of ethical situations that I have been in. I will also share where my ethical views originated from and why ethics is important to me. Next, I will discuss how ethics will affect my career and why it will be important in it. Lastly, I will talk about the importance of ethics in the global world. Personal: In my opinion ethics is a moralRead MoreEthics And The Ethics Of Ethics929 Words   |  4 Pages Ethics Nurse’s Before all parties involved can begin a working relationship, each individual should discuss and obtain a written description of the duties expected and the code of ethics that should be respected and followed; by beginning with a clear understanding of ethical values. Ethics: the study of right and wrong and how to tell the difference between them. Since ethics also means people s beliefs about right and wrong behavior, ethics can be defined as the study of ethics. EthicsRead MoreEthics And Ethics Of Ethics775 Words   |  4 Pagesmillion to settle a shareholder lawsuit. We can refer from the two previous examples that ethics education is crucial. The main reason for ethics education is that ethics courses and training would help students, who are going to become future managers and business decision makers, to resolve such ethical dilemmas correctly. As we know that most dilemmas often have multiple decision criteria. Business ethics classes would help students to realize which decision criteria lead to a preference for aRead MoreEthics And Ethics Of Ethics Essay1491 Words   |  6 Pagesemployees that the work place ethics code forbids using work-place resources for personal financial profit. To make ethically right decision in this ethical dilemma, I will focus on the philosophers’ standpoint and reasoning of ethics of care, ethics of justice, utilitarian ethics and universal principle to analyze the situation. In this tough situation, my conclusion is that I will not report this action to the higher authority although she is violating wor k place ethics code. I will provide my reasoningRead MoreEthics : Ethics And Ethics1569 Words   |  7 Pages Ethics In Nursing Rayda M. Garcia Fairleigh Dickinson Universityâ€Æ' Ethics In Nursing The study of ethics, or applied ethics, is necessary for healthcare professionals who often face dilemmas that are not experienced by the general population. The fast-paced growth of medical technology has made the study of ethics even more relevant. The study of bioethics, or biomedical ethics, refers to moral dilemmas due to advances in medicine and medical research. Since medical law and ethics are oftenRead MoreEthics : Ethics And Ethics1485 Words   |  6 Pages Ethics is a concept derived from an individual’s religion, philosophies or culture, forming a collection of moral principles carrying out the manner in which a person leads their life. In modern society philosophers divide ethical theories into three separate areas, meta-ethics, normative ethics and applied ethics. Meta-ethics refer to the origins and meanings of ethical principles, dealing with the nature of moral judgement. Normative ethics refers to what is right and wrong and concerned with

India shine Free Essays

As the first reports started to trickle in, the apprehensions of the party workers at 7 RCA and Congress WHQL began to crystallize to gloom. The early trends seemed to be daunting and slowly yet steadily the buildup towards the ultimate result was emerging. Beyond doubt the flow was In favor of Brutally Kanata Party (BGP), the major opposition party. We will write a custom essay sample on India shine or any similar topic only for you Order Now By the end of the day†¦ The Congress was truly humbled with an abysmally low tally†¦ 44 seats, the lowest ever in the electoral history since independence. For the first time in two decades BGP emerged on its own as the arrest single party. Backdrop Introspection The result had its impact, at the Congress Parliamentary Board Meeting, the next day. Party President Mrs.. Sonic Gandhi and the Vice President Mr.. Rural Gandhi offered to resign. In an expected twist to the tale, their resignations were not accepted and the party decided to take collective responsibility. There were many issues to focus and It was quite unclear as to how the grand old party would seek to address these. For two successive terms, the party governed at centre along with Its coalition partners. 2004 elections sprang a definite surprise. The BGP government was on an upswing, the campaign was highly Innovative, the economy In good nick with growth rate around 9. 5% and the image of Its leader Mr.. ABA Payees was most respected. The party perceived itself to be in the driving seat and its campaign â€Å"India Shining† was expected to hit off well with the electorate. In spite of strong economic indicators, fairly good record of governance, general sense of well being and all the predictions of re-election, the BGP were stunned. The congress campaign negated the best of Bops claims thus enabling them to take the lead in forming the government. An intrepid and a politically innovative advertisement blitz failed to impress. The most unexpected happened and Congress secured its victory. The first five years I. E. 2004-2009, were conservative yet relatively non controversial. The symptoms of decline began to emerge. The economy was showing signs of recession, growth rate was on the slump, global economic conditions started to show challenging signs yet the congress managed to pull off In 2009 to get re-elected to form a coalition government again. Things began to change†¦ Emboldened by its re-election and the arty started to influence policies and decisions resulting in an indifferent state of governance, conflicts, dilution of control, ineffective monitoring. Ministries began to exert themselves and more or less operated with impunity and became non responsive to PM; abundance of corrupt practices and scandals broke out, economy began to decline with high inflation, price rise, unemployment, dropping investments, growing incidents of violence against women, Look pal agitation etc which put a great deal of pressure. The PM to large extent restricted his operations to his domain and as not seen exerting himself to bring the administration under his control. Coupled with this was the most Ineffective approach towards media and interaction on media which left the party scuttling for cover on many occasions. There emerged a general sense of strolls and stagnant state of affairs which was becoming a common overlook a large number of them. For the elections 2014, the focus of the party remained on personality I. E. BGP preliminaries candidate and the issue of secularism. The emergence of PAP and its impact was sidelined and many issues relevant to the runner context of elections were not taken into cognizance. The approach was quite ambivalent and ambiguous. The net result was a mixed message to the electorate looking for answers to questions which remained unanswered. Campaign Challenges : BGP By 2011, the BGP apparently began its preparations to target the 2014 elections. The party began its preparation with a focus on identifying the correct strategy. Having faced the double defeat in 2004 and 2009, it realized that success is possible if the party is able to project its image and be identified as a national alternative. In order to do so, it had to set itself on important issues namely Personality, Platform, Plank, Diversity, Demography and Development. By default, the PUP lead government seemed to pave way for crystallization of BGP campaign strategy by series of actions and inactions. As a first step, the BGP began the exercise of identifying a candidate suitable for spearheading the campaign. After a series of up’s and town’s, the party was able to narrow down to the CM of Gujarat, Mr.. Neared Mood. The choice was fraught with controversy as many including leading political analysts felt that this old endanger the Bops chances. Even within the party there was a dissent from senior leaders like ELK Divan, Cushman Swarms etc. The other national parties seemed to rejoice as they felt it was a trap BGP had set for itself and the choice would undo their chances. By 2013, the official declaration took place and Mood was anointed the PM candidate, the face of BGP for the 2014 elections. While the choice of Mood was becoming a controversy, the approach towards elections was to be aligned. The reach out was tremendous, the political alliances were challenging, the geographical ileitis were imposing, the regional heavy weights were difficult to rope in, Mood as a choice was also alienating some erstwhile partners like JDK(U). The party had to identify themes and means to reach out to the target population and make a convincing pitch. The environment had undergone an extensive technology makeover since 2004. The decade has brought in changes in perception as regards elections, greater apolitical pro activity and dependence on reliable and fast communications. The demography too has undergone a rapid change; there was a growing sense of discontent on account of various factors effecting the society, economy and evildoer. Moreover, issues like unrest due to nationalism, cross border tensions, reactive neighborhood etc also tended to make the Job of convincing electorate that much more difficult. Though the national situation on multiple fronts was grim, the fact that such a situation was a hidden opportunity or not was truly debatable. There were challenges in abundance and the choices were limited by time. The objective was to conceive and present a campaign which appeals to all sections simultaneously and converts the message to conviction and thereafter to action in terms of vote. Starting a campaign too early would be self defeating (2004 stands testimony for that) and too late would be ineffective or defensive (2009 a possible example). The question of when, where, how and who? For an effective campaign message and medium were to be identified and reinforced convincingly as a national alternative. Bops approach towards 2014 was characterized by structured planning and focused execution. It SE about the Job in a clinical manner with pre defined objectives to achieve. The campaign activity was set in motion by basic reorganization of the party dare, revamp election of national executive, short listing prospective Prime Ministerial candidate, identifying issues relevant for campaign, projecting party agenda through articulate spokespersons, adopting multiple media options to leverage reach communicate were part of numerous hurdles that needed to be considered. The national demography has undergone a substantial change and the increased awareness would also need specific attention. The climate across the country appears to have undergone a change with people across the cross section of society evincing a new found interest in elections. The youth and the educated middle and the upper middle class known for its disregard towards participation in elections appeared reengineering. A conservative estimate put the number of youth vote bank across the country was at 100 million. A substantial chunk of this needed to be harnessed and it was also essential for the party to enhance its vote share across the country. The party needed to correctly identify the challenges of multiple segments divided by diverse parameters such as culture, language, education, age, economic status, religion. Large number of local issues were taking precedence over sectional issues which diluted the party’s influence visa–visa the regional players. The campaign called for deliberate action plan with defined objectives and with red flags across the time span to accelerate/ decelerate the campaign. The party decided to go all out leveraging the best of technical brains. A multi-tiered campaign was to be conducted with the objective of targeting and winning over the circumspect population in its favor.. The impact was like a corporate entity trying to rebind itself with a new product launch. There was branding, there was product development, here was segment specific media strategy and there was people to people contact. As the stage was set, the BGP was in top gear with the assemble results in northern states showing a thundering favor towards BGP. The time of opportune but the choices were different and difficult. Any misalignment would prove costly. The Aftermath The campaign was highly intense. Both the national parties pitched in all the resources. It was a no holds bar election with reputations at stake. The results were historic. An outright majority for BGP and an irrevocable domination of the Look Saba long with its allies. The congress and the PUP stood decimated. The results were a surprise beyond all the expectations of all political parties, experts and election surveys. What went right for BGP and why? What factors in this election are lessons for use of effective advertising and media promotion? How did Congress â€Å"Fail to sense the pulse†? What went wrong with experts and pollsters who could not identify the mood? Did â€Å"Personality, Platform, Plank, Diversity, Demography and Development† influence the advertising and media choices and if so how? How to cite India shine, Papers

Global Outsourcing-Free-Samples for Students-Myassignmenthelp.com

Questions: 1.What Practices in vendor selection, contract formulation, and outsourcing process Management and Governance would you recommend to ensure that BB can achieve innovations in its future Outsourcing arrangements? 2.How to handle the Ownership of HRA2? Would it be exclusive to BB or could AlphaCorp offer it to other clients? Justify your suggestion. Answers: 1.Bentley and Brooks or in short BB is a company that produces and supplies consumer goods and household products that manage their business through distributing their products to another company named AlphaCorp who ultimately sells the products in the consumer market. BB after facing some challenges in the recent global market has started to find some alternatives for their business outsourcing by which they can bring innovativeness in their products. Vendor Selection is one of the chief tasks of a business house for their increase of their stocks of services and products at suitable price along with good terms and conditions of the delivery system. In order to attain success in the present business condition can take up the process of vendor selection in a fresh innovative manner. The process of selecting vendor can be carried out in simply trying and vexing method which consists of two ways- either the company can directly choose the vendors or they can let vendors give their tenders for their work (Malik, Sinha, Blumenfeld, 2012). Now the selection of vendor requires the fulfillment of various criteria. These criteria again depend on certain analyzation of the requirements which are as follows- the types of products required by vendors for their selling, the quality of the product required demanded, the levels of stock required for selling, how frequent can the vendor deliver the products to their customers and lastly the pric ing of the products asked by the vendor. The company an also approach some easy methods for choosing their vendors. It is suggested that the company must negotiate an agreement regarding the pricing of the products instead of giving them a list of the prices. This will enable the company to negotiate better levels of price with good terms. It is recommended however small a company might be, it must not show the price list to its vendors. Once the vendors agree on the terms and conditions of the distributor, the distributor must layout a master contract highlighting the pricing, delivery options, delivery times, terms and conditions of the company and the range of products and services that are negotiated earlier. This will help the company to function effectively within his selected group of vendors. On the other hand, tendering is a complicated system of selecting vendor. It is suggested that for such small like BB tendering process must be avoided as it will require the negotiations from both ends to satisfy the demands of both the vendor and the distributor (Baltzan, 2012). Tendering process starts with the Request for Proposal or RFP from the distributors end. RFP details the requirements necessary for delivery potentials and the terms and conditions of the distributor. It is recommended that while tendering first let the distributor company get the bid and then move into negotiation with the vendors. This will enable the distributor to receive a number of tenders to provide them with better quality terms and services. This is followed by evaluating each of the bids mostly undertaken in an official manner with the intention of choosing one or more new vendors. Henceforth, the vendors sign the master agreement and enter into the business contract. Contract formulation records the term and conditions that are negotiated by the two companies. The main objective of the formulation of contract is to simplify the entire process of business. Initially, the contract formulation emphasizes on the contract negotiated between the two distributors and the vendors regarding their business management (Parthiban, Zubar, Katakar, 2013). In this case, when negotiations were made with AlphaCorp, the company promised to provide their distributors with innovative technics in the process of selling the products, however it has become very difficult at the present situation to meet such innovative terms. Another important drawback of the contract formulation is that while signing the contract, there were provisions for cost reduction management and it was said that if those targets are met, there will be rewards. Nevertheless, this innovativeness in meeting targets are currently avoided by AlphaCorp and they are demanding funds if asked about the se innovative technics in the processing of the products. The only innovativeness that has been received from AlphaCorp is the initiative taken by the company towards HRA in Western Europe. In this case of formulation of contract of BB, it is recommended that the contracts that are related to management must flexible enough from both sides for willingness to consider the terms and requirements for the outset of the future prospect. The contract must clearly mention the outcomes if the terms are not met by the company signing the treaty (Weiss, 2014). It is proposed that BB in their future treaties must keep some possible alternatives that are suitable for the existing contract. The treaty must mention the risks that might be related to the production. The outsourcing process management initiative at present includes outsourcing of a wide IT infrastructure with IBM in Europe, a wide European outsourcing communications with France telecom and a few such outsourcing consultation and HR outsourcing in America. Governance is a very important aspect of outsourcing. It enables a management to make decisions that will increase the business value that is derived from the relationships that are outsourced and at the same time reduce the risks related to it. On the contrary, outsourcing is a plan of additional document to the contract of outsourcing (Massini, Miozzo, 2012). While BB started outsourcing their business they came to know that they themselves are not able to understand their own business which lead to a situation that currently states that BB is now strongly dependent on their providers of the outsourcing. Thus, it is recommended here that BB must implement some strong governing measures to gain their foothold in the business sector. 2.The effective HRA can be managed by following a few steps. The first and foremost step is to begin a plan for the health safety of the employees from any date. The main purpose of HRA of the company is to endow information on value of cost in order to make appropriate and effective management resolutions regarding procurement, allocation, development and preservation of human resources in order to achieve the organizational effective cost benefit (Babin Schuster, 2012). BB in order to grow in the global market must monitor effectively the HRA management of the company. This will also help the company in the resolution of decision making and analyzing of critical issues to compete in the global financial market. At present BB along with the assistance of AlphaCorp manages a global HRA in Europe and America (Chon Yu, 2012). It is likely that there are more scopes of HRA for AlphaCorp as it currently outsources BBs administration. It is highly recommended to BB to manage the HRA initiatives on its own rather than giving AlphaCorp the charge for HRA outsourcing. BB if takes the management of HRA, then it will be beneficial for the company to invest accordingly for the five factors which are recruitment of the employees, acquisition policy of the company, induction training and conducting of other formal programs for the new employees making them aware of the companies rules and regulation. The company can also experience the real scenario of the global market employment and can take initiatives accordingly which the company at present lacks due to the management of HRA by AlphaCorp. Since the HRA process is maintained by AlphaCorp it is predictable that AlphaCorp can likely offer it to BB as it is their main client. This will enable both the companies to grow together and compete in the world market with effectiveness. References Babin, R., Schuster, C. (2012). Building innovation into the outsourcing relationship: a case study.Journal of Information Technology Teaching Cases,2(2), 98-103. Baltzan, P. (2012).Business driven technology. McGraw-Hill/Irwin. Chon, K. S., Yu, L. (2012).The international hospitality business: Management and operations. Routledge. Malik, A., Sinha, A., Blumenfeld, S. (2012). Role of quality management capabilities in developing market-based organisational learning capabilities: Case study evidence from four Indian business process outsourcing firms.Industrial Marketing Management,41(4), 639-648. Massini, S., Miozzo, M. (2012). Outsourcing and offshoring of business services: challenges to theory, management and geography of innovation.Regional Studies,46(9), 1219-1242. Parthiban, P., Zubar, H. A., Katakar, P. (2013). Vendor selection problem: a multi-criteria approach based on strategic decisions.International Journal of Production Research,51(5), 1535-1548. Weiss, J. W. (2014).Business ethics: A stakeholder and issues management approach. Berrett-Koehler Publishers.

Health Care as One of the Governments Responsibilities

An average American knows much about the principles of equality stated in the Constitution of the USA. However, do the Americans realize the fact of their being deprived from the right to be equal in relation to all the aspects of the social life with references to the right of receiving the necessary health care?Advertising We will write a custom essay sample on Health Care as One of the Government’s Responsibilities specifically for you for only $16.05 $11/page Learn More The Americans are divided into those people who can afford medical insurance because of being employed and those individuals who are unemployed and, as a result, cannot receive the opportunity to be treated according to their needs. The situation is even more controversial when the issue is discussed with references to the constantly increasing rate of unemployment in the country. Health care should be provided by the Government and should be available for all the citizens with out references to their income and social status because the ignorance of this responsibility can lead to the social discrimination, to influencing the people’s welfare negatively, and to increasing the general rate of mortality. The Government is responsible for all the citizens, but from the perspective of the current situation in the USA, the Government can be discussed as responsible only for the health of those people whose income and status of the employed persons provide them with the opportunity to have insurance. Thus, the health care becomes the privilege of the wealthy persons, and the principle of equality is not followed directly when the problem of the country’s health care system is discussed. Why should people pay attention to health care as the Government’s responsibility? The health care is the social problem, and it should be resolved at the governmental level. Ignoring the responsibility to provide the necessary care for all the citizens, the Government indirectly supports the social discrimination based on the fact employers discuss the potential workers from the point of having or giving insurance. Moreover, unemployed persons have to suffer without the necessary medical help because of their ‘lower statuses’ associated with the absence of insurance (Armstrong, Fischer, and Parsa-Parsi).Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More The support of the current health care system based on insurance is the support of decreasing the general level of the people’s welfare. Health care system should be funded at the federal level in order to avoid the situation when poor or unemployed people become the victims of the health care system which is rather inhumane to them in relation to providing the necessary treatment. The US health care system is one of the best systems in the world, and the Americans’ health shou ld be also good, but the real statistics include the data on all the categories of the population, and the trends are not positive (Shi). The rate of mortality is closely connected with the issue of funding the health care system in the country. The US health care system provides the population with the innovative technologies in treating diseases in spite of the level of their severity. Nevertheless, the rate of mortality is comparably high (Shi and Singh). The problem is in the fact those people who have no insurance also have no possibilities to receive the necessary medical care. Sick people without insurance are deprived of the chance to be treated carefully, and their untreated diseases are often the cause for death. Discussing different controversial points, people often concentrate on the role of wealth and status in the society. Health is traditionally discussed as the major wealth in the life of any person. Nevertheless, the examination of the US health care system which i s based on insurance makes people think that insurance and status of the employed person are more significant aspects than health care. Furthermore, arguments of those people who accentuate the disadvantages of funding health care are irrelevant with focusing on the examples of Great Britain and Canada. Works Cited Armstrong, Elizabeth, Martin Fischer, and Ramin Parsa-Parsi. The Health Care Dilemma: A Comparison of Health Care Systems in Three European Countries and the US. USA: World Scientific Publishing Company, 2011. Print.Advertising We will write a custom essay sample on Health Care as One of the Government’s Responsibilities specifically for you for only $16.05 $11/page Learn More Shi, Leiyu. Essentials of the U.S. Health Care System. USA: Jones and Bartlett Publishers, 2004. Print. Shi, Leiyu, and Douglas Singh. Delivering Health Care in America: A Systems Approach. USA: Jones Bartlett Learning, 2011. Print. This essay on Health Care as One of the Government’s Responsibilities was written and submitted by user Emersyn M. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

UniformsGood or Bad essays

UniformsGood or Bad essays What do policemen, basketball players and even hotel chefs have in common? They all wear uniforms which help identify their profession and positions. For many parents, teachers and students, the widely debated issue of mandatory uniforms in schools has caused concerns. Those who oppose school uniforms believe that fundamental rights to express oneself are violated. On the other hand, parents and school officials firmly believe that it is beneficial to the school and the students. Uniforms in schools are essential in order to create discipline, unity and tolerance for others among students. It can be observable that discipline provides for a safer learning environment, unity because everyone feels like part of the "team", also tolerance because no one is judged based on their personal styles and family income. To parents and teachers, the primary concern is for students to dress in appropriate attire which would create a healthier environment within the schools. From the perspective of the students, some oppose the idea of wearing uniforms at school. Students are worried that their individuality and freedom of expression will be suppressed. On the contrary, students should not have to show their individuality superficially through the way they dress. Many students follow trends in clothing, but by doing this, they are actually denying their own individuality be copying what others are wearing. They possess other noticeable characteristics that mould their personalities. Individuality can be expressed through thoughts, actions, and words. If your sense of individuality is based on your clothing, then you are lacking originality. Uniforms, no matter how it is regulated, will never be able to hide a student's truly radiant and unique personality. As a result, uniforms can not destroy individ ualism. First, students have a right to enjoy a safe and fun school environment. By having, students wear uniforms, it separates people that belo...

A Good Accounting practise is Vital to a Company's Success Research Proposal

A Good Accounting practise is Vital to a Company's Success - Research Proposal Example The key to the success of a business lies in the true accounting of the above elements in financial accounting. The public put trust on the transparency of the accounts and it will tell upon the good will of the company. If the accounting fails to meet the situations, the company will perish. Therefore, the qualitative characteristics of financial statements such as understandability, relevance, reliability and comparability should be enforced while preparing the financial accounting of a company. The qualitative characteristics will provide the necessary information to the creditors as well as the investors for keeping a watch on the performance of the company. This study is focused on the financial accounting practice related to a company with a very small investment. For a company instituted with a capital of â‚ ¤1000 the quantum of financial transaction will be very low. The labour management as well as the administrative costs will also be put to the minimum, accordingly. Here, the role and concern of the stakeholders are comparatively seen at the bottom level. The purpose of this research is to show that a good accounting practice is vital to the success of a company. In order to establish this, the different aspects of accounting practices are to be taken into consideration focusing on how a good accounting practice can be conceived and implemented, in the case of a small venture which has a very low capital and low labour cost. To achieve this, it is necessary to analyse the general principles and possibilities of a good accounting practice and the way how it is applied to a small concern towards maintaining its existence. In business, the entrepreneur is at stake because he has invested money to run the business. In big companies with large investment, the public may also put money in the capacity of share holders. This

Dead Sea scrolls exhitbit at The Royal Ontario Museum Essay

Dead Sea scrolls exhitbit at The Royal Ontario Museum - Essay Example The scrolls were preserved in cylindrical pottery jars and they were sealed with a lid of material that was not known. The jars stood approximately 50cm high and they were 25cm around. The Essenes who lived in the area were a "separatist" Jewish sect and they created an "ascetic monastic community" (Duckeck). They saved the scrolls and put them into the caves to hide them and to protect them from harm. Unfortunately an earthquake made the Essenes leave their homes and they never came back to the area so people forgot about the caves. The parchment that the scrolls were written on was very fragile and this is why many of them became fragments instead of the entire scroll (Duckeck). An interesting note is that scholars have had many things to say about the caves and there were many rumors. Some suggest that there may have been something very important in the scrolls because they were hidden and this usually means that something contains information that some would not want known to eve ryone. As Duckeck, states, "The rumors were things like God was an extraterrestrial making genetic experiments with mankind 3000 years ago" (Duckeck). Whether this information is true or not it brings another fascinating opinion to the Dead Sea Scrolls exhibit. The scrolls span a very long time in history. Marilena Berardinelli reported that the scrolls were possibly written between 250 B.C.E. and 68 C.E. by the Essenes were a Jewish sect that lived near Qumran where the scrolls were found. The scrolls only talk about the Old Testament. Most of the ones they found were written in Hebrew but there are several that were written in Aramaic or Greek (Berardinelli). The scrolls were first discovered by Bedouin tribesmen and sold to a cobbler for about $100 at that time. The cobbler took four of the scrolls to the Syriac Orthodox Church in Jerusalem and sold them to Archbishop Athanasius Yeshue Samuel. Today, the archbishop credited with discovering the scrolls. In 1947

Nursing Students Essay Example | Topics and Well Written Essays - 750 words

Nursing Students - Essay Example The title could do a little revision though to make it appear scholarly. In its abstract, it has identified a total sample population of n=197 whereby only 6% creates the sample size. The sample is too small to reflect the subject population thereby the confidence level is heighten too actively. The chances of error are so remote here. But it has been noted that in determining a sample size for a given level of accuracy, the worst case of 50% should be used. Type of sampling employed and how the respondents were selected among the school's total population of 424 undergraduate students was derived. Such information vital to the methods used in the analysis of data was not identified in the abstract nor in its methodology. Kidder relates that, "a critical portion of a research study is the portion on the instruments used to gather data". Validity of the conclusion derived out of the statistical instruments depends greatly on its characteristics. Therefore the questionnaire used as the main tool in this research should be attached in the bibliography subject to further studies and referencing. Reliability which refers to the extent of an instrument's consistency should be able to elicit the same response when applied to respondents. Since such document is not identified nor presented in this article, its validity and reliability cannot be substantiated and investigated. Over-all evaluation of the instrument cannot be conducted at this moment. The quantitative results of data gathered does not clearly correlate with the problem encountered and stated in the sense that it has focused on the end result of treatment intervention as its instrumentation rather than on the smoking patterns and behavior itself and the possible effects of implementing a certain kind of treatment intervention. Works Cited Kidder, Louise H.1981). "Research Methods in Social Relations.". New York: Hold, Rinehart and Winston. Works Cited Marx,Karl. "Capitalism and Alienation" 2004.Faculty.fostburg. edu. 07 Mar,

Nature Nurture And Crime Psychology Essay

Nature Nurture And Crime Psychology Essay Questions about crime have been around ever since man first committed it. One of the most questions today is whether criminal behavior is the result of nature or nurture. As the debate continues today, research has shown evidence for both sides. Reports would claim the used of nature vs nurture as a topic that would tell about the significant roles of environment and heredity in human development. Some argue that genetic influences might actually increase the likelihood that an individual will experience certain life events (Rende Plomin, 1992). Thus, certain individuals may have the genetic tendency to experience or seek out certain stressful situations. For example, someone with a genetic tendency toward aggression may develop into a full blown criminal if it is triggered. The reciprocal-gene-environment perspective suggests that there is a close relationship between biological or genetic vulnerability and life events such that each continuously influences the other. Albert Bandura has contended that aggressive behaviors are acquired through the following: bizarre beliefs, observation of others, direct experiences that have either positive or negative reinforcements, instructions or trainings (1986). Once the aggressive behavior has been established due to these different cited causal factors, the behavior has been done or executed due to the following reasons: they experience pleasure or enjoyment upon inflicting pain to other people (positive reinforcement that strengthens and increases the probability of repeating the behavior), they try to avoid the consequences of aggression done by other people (negative reinforcement), they experience punishment or injury or harm when the aggressive behavior has not been performed, they have live up or inculcated their aggressive behavior in their way of living, they have observe others who receive rewards or reinforcement in doing aggressive behaviors (Feist, J and Feist G., 2002). This implies that aggre ssion is learned. Thus, children can learn aggressive behaviors through their interaction and observation from the environment. The argument above that states the genetic factor in developing aggressive behaviors by which can be developed into criminal behaviors have been supported by Plomin which states that: suggests that behavioral genetics must become a prime component within the study of psychology in the future, not in the traditional and much criticized sense of genetic determinism but because behavioral genetic research provides the strongest available evidence for the importance of environmental factors. Furthermore, he added that most behavioral disorders reveal some genetic influence, in fact rather more so than common medical disorders, but that the exact nature of the genotype-environment correlations will require sensitive and sophisticated analysis. Intervention is then more likely to involve changes to the environment rather than genetic engineering (2001). It has been proven through scientific test that the color of the eye and hair, and other traits were product of a genes embedded in human cell. Nature Theory states that even abstract traits such as intelligence, aggression, personality, temperament and more, are traits that could be inherited due to individuals DNA. On the other hand, the nurture theory states that the behavioral aspects of person are products of individuals interaction with the environment. Although neither behavior nor mental disorders are determined exclusively by the genes, there is substantial evidence that many mental disorders show some genetic influence. Thus the many recent studies suggesting that heredity is an important predisposing causal factor for a number of different disorders such as depression, schizophrenia, and alcoholism are consistent to biological viewpoint. (e.g., Plomin, De Fries, et. al., 1997, 2001). The evidence from twin studies indicate that genetic influences accounts an approximate 40% personality traits and 60% environment interaction (Bouchard, 1999; Loehlin Nicholls, 1976; Plomin, Chipeur, Loehlin, 1990). Previous researches and studies have identified that brain abnormalities is a great contributing factor of aggressive behavior and other psychopathology (Raine, 1993). While other studies have tried to established correlation between serotonin levels and aggression. Findings of this study could not prove that the levels of serotonin and aggression werent enough stimuli that could lead a person to commit crime or violence (Meloy, 1988; Raine, 1993). On the other side, in the study conducted by Lykken have demonstrated that there were several factors or stimuli from the environment that could lead to violence. And these factors includes the following: sexual harassments or exposure to x- rated movies, peers, family discord, neglect, abuse and more. These factors were all stimulus that could condition a person to respond violently to his behavior (1995). Genetic influences rarely express themselves in a simple and straightforward manner. This is because behavior, unlike some physical characteristics such as eye color, is not determined exclusively by genetic endowment. In other words, genes can only affect behavior indirectly. Though the evidence is quite considerable, the result is not conclusive, for the environment takes its role as well. Given that all personality traits have a substantial heritable component, evidence that a given trait is heritable provides relatively little information (Turkheimer, 1998). The value of evidence of heritability in clarifying personality structure is also limited by the fact that heritability explains only the variation in a single trait. Information on heritability does, however, provide the foundation for understanding the etiology of personality. The persons total genetic endowment is referred to as his or her genotype. The observed structural and functional characteristics that result from an interaction of genotype and the environment are referred to as phenotype. In many other cases, genotype may shape the environment experiences a child has, thus affecting the phenotype in yet another very important way. For example, a child who is genetically predisposed to aggressive behavior may be rejected by his or her peers in early grades because of his or her aggressive behavior. Such rejection may lead the child to go to an associate with similarly aggressive and delinquent peers in later grades, leading to an increased of likelihood of developing a full-blown pattern of delinquency in adolescence and eventually may lead to criminal behavior. This only shows the interaction between the heredity and environment, that these two theories do determine the development of criminality among humans. We cannot discount the importance of the other. The effects of heredity and environment are difficult to untangle. For one thing, human beings continue developing throughout life and the development generally reflects a combination of the two forces. Also, the mechanisms by which environment operates cannot be described as precisely heredity. Nor can controlled comparisons be made, since no two children not even twins growing up in the same household have exactly the same environment (Papalia, 2001). This also shows that the association between genetic or nature and environmental or nurture factors is fundamentally intertwined. Certain behaviors even personality disorders and criminal behaviors illustrate the interrelationship of heredity and environment. There is evidence for a strong hereditary influence on alcoholism, aggression and depression. They all tend run in the families and to show greater concordance between monozygotic twins and dizygotic twins. However, heredity alone does not produce such behaviors; an inherited tendency can be triggered by environmental factors. People who usually commit crimes have a history of law-breaking activities during their childhood, they were exposed and genetically predisposed to it. Parents of aggressive individuals tended to be hostile. Thus, since a tendency toward aggression maybe inherited, the environment can accentuate or modify the tendency. Some aggressive individual, especially those who are not extremely aggressive, may become more considerate and less violent in response to parents efforts to help them to become more understanding and less destructive. We cannot conclusively state that criminality is solely inherited. No new evidence has substantiated that. Similarly, we cannot also conclude that this is due to environmental influences. Some behaviors are inherited however the expression of such depends upon the environment. The expression of a particular behavior such as criminal behavior might be genetic in nature however, it depends on the environment the expression of which. If the individual is predisposed in this kind of conducts he is most likely to elicit the same behavior from which he is exposed. For instance, people may become criminals if they are genetically predisposed into it and was exposed in an environment which exhibits that kind of behavior. Moreover, genes do not typically operate without influence from the environment. Research has emphasized the importance of gene-environment interactions. Genes do their work via the environment. They cannot be separated from one another. All theories of criminal behavior try to address the question of why people commit crime on the assumption that such a course of action merits explanation of the inexplicable, that criminals are somehow different from the rest of us, and that there might be a single cause of criminal behavior. Thus a child born with some potential to offend may, depending upon their family environment, come to realize that potential or not. The discovery that our genetic make-up may not be as complex as was once believed suggests that the interaction between genetic vulnerability and environmental protection has become even more worthy of investigation. People are not born criminals, but they may build up into ones if they are raised in an environment that encourages them to do criminal acts. If someone has parents who are criminals and he/she looks up to them, then there is a great possibility that he/she will be a criminal also. However, one of the major reasons offenders commit crime is simply because they enjoy it. (Katz, 1988) has spoken of the seductions of crime, while another study (Hodge, McMurran and Hollin 1997) refers to criminal behavior as an addiction. Some psychologists do believe that criminal behaviors are just a mere result of some psychological disorders, such as anti-social personality disorder and obsessive compulsive personality disorder. People who are serial killers or just plain criminals may have a psychological disorder that causes them to act in the way that they do, but there are plenty criminals and killers out there that do not have any sort of psychological disorder to explain why they do what they do. Criminals may start a psychological addiction to unlawful activities at their young age. But their criminal behaviors could still be corrected or improved through proper care. This proper care should be given be the persons support group (including the family and friends and other concerned agencies) so that adequate care will be provided. Conclusion Question on criminals behavior has become a long topic of debate among psychologist particularly on the issue of criminal behavior as a nature or nurture. The relationship between the two is direct. This states that their functions or effects are intertwined. One can affect the other, which means the presence of environmental factors could stimulate the genetic traits of a person.

Essay --

2.0 DESTINATION PROFILE: SOUTH AFRICA Often called the rainbow nation, is a country filled with unique fascinating and inspiring experiences, as it offers a wide range natural landscape throughout the region, a wide variety of species, game reserves as well as the diverse mix of people and culture It is one of the top leisure destinations in the world, with its rich diversity and culture, and picture. It remain as the most favoured destination in Africa as well financial strong hold of the region. The country is very much popular among tourists as it is well developed, in terms if infrastructure, activities and offers world class services. (Manyathi,. O, 2012) Figure 1.Map : Location of South Africa †¢ http://mapsafrica.blogspot.ch Table .1 Province CAPITOL PROVINCES PROVINCES Pretoria Eastern Cape Northern Cape Capetown Gauteng Western Cape Bloemfontien Kwazulu- Natal Free State Mpumulanga Limpopo 2.1 Main Attractions Visitor attractions are the most important aspect in tourism, as they are mainly the main motivating factor of the visit. (Cooper, .C, 2012) There are wide variety offers the worlds, recognisable attractions that the destination offers ranging, fro ,beaches, wine routes and game viewing. The following is a list of most poplar attractions. ï  ¶ Kruger National Park- The largest reserve in , located in Capetown that has the highest number of animals and species. ï  ¶ 2. Table Mountain- Overlooking the city of Capetown and the famous Robben Island, it serves as both a historical attraction and also offer a wide range of activities. ï  ¶ 3. Drakensburg Mountain- A popular destination as it is the highest mountain range in Southen Africa as well as the highest cliff in the world. ï  ¶ 4. Durban beaches-They provide an e... ...ect investments (F.D.I) rose as compared to the 1990’s, recorded at 9 billion in 2008 and then declining in the following year.In 2012 F D.I decreased by 24% dropping from 6.04 billion in 2011 to 4.57 in 2012.However outflows of investment in increased from a negetive 257million to 2011$4.37billion in 2012 when investment totalled $82.37 billion INTERRELATIONSHIP BETWEEN TOURISM DEMAND AND SUPPLY. Tourism demand governs the level of demand, the spatial characteristics of demand the tourists motives for doing such decisions In South Africa tourism will continuously growand offer a wide range of products . 0 http://www.southafrica.net http://www.statssa.gov.za/ublications/Report-03-51-02/Report-03-51-022012.pdf http://www.gauteng.net/attractions/entry/apartheid_museum/ http://www.southafrica.net/uploads/legacy/1/528609/2011_Annual_Report_v9_06072012.pdf

Pepsi’s Advertising History

I chose Pepsi because I decided it would be interesting to see how the company started out and what kinds of marketing strategies they used that makes them into the huge success story they are today. Here’s what I’ve discovered and it is quite an impressive story: In 1898, in North Carolina, a pharmacist named Caleb Bradham began experimenting with juices and spices and syrups looking for something to quench the thirst of his customers on some of the hot humid days. Low and behold before it was all said and done, he had invented the drink we know today as Pepsi-cola. It wasn’t until 1903 that Pepsi was patented and Bradhams first ever advertizing sell went along with his pharmacist concoction, â€Å"Exhilarating, invigorating, and aides indigestion.? He initially mixed the soda himself and distributed it through his soda fountain and then decided to bottle it so people could drink it anywhere. By 1909, the Pepsi bottle logo had been changed 3 times, 15 bottling plants had opened up, the slogan became, â€Å"The Original Pure Food Drink† and Pepsi was trade marketed in Mexico and Canada. Also by that time Mr. Bradham had gotten himself some of the best advertisement available at the time. He had a celebrity endorser for a race car named Barney Oldfield. Barry appeared in news paper ads describing Pepsi-cola as â€Å"a bully drink – refreshing, invigorating, a fine bracer for a race. † In 1920 Pepsi’s new motto was â€Å"Drink Pepsi-cola. It will satisfy you. † But by 1923, Bradham wasn’t worried about his motto or slogan; he was worried about the rising cost of sugar. So worried in fact that after it hit 26 cents per pound, he stocked up on it tremendously afraid it would go even higher and then it fell to an all time low of 2 cents per pound. By 1923, Bradham was bankrupt and then Pepsi –cola was sold off to Craven Holdings Corporation for $30,000. It was then sold to Roy C. Mega gel for $35000 and he formed the Pepsi Cola Company. It took until 1934 for Pepsi to come up with the best marketing idea yet. It began selling its 12 ounce bottles of soda for only 5 cents – the same price as the competitor’s 6 ounce bottle. 1939 brought a whole new look at the value of Pepsi. A cartoon strip, â€Å"Pepsi and Pete† introduced the theme â€Å"Twice as much for a nickel â€Å"to reinforce the huge value advantage of the soda Pepsi. By 1940 Pepsi makes nationwide history because their jingle†Nickle, Nickel† was broadcast nationwide and became a hit record. It was translated into 55 different languages. In1941 Pepsi wanted to support Americas War Efforts so it changed its bottles to red, white and blue. There also opened up a Pepsi Canteen place in Times Square, New York that operated all year long and enables more than 1 million families to record messages for armed service personnel overseas. Eventually in 1950 Pepsi was forced to raise its 12 ounce bottle prices to a competitive level so their slogan became â€Å"More Bounce to the Ounce† and the logo was changed again. As Americans became more weight conscious, Pepsi decided they would be a prime opportunity as a target market. That’s when â€Å"The Light Refreshment â€Å"and â€Å"Refreshing without filling† slogans came in. Pepsi went after another new target market in 1958 when the company decided it didn’t just want to be known as â€Å"the kitchen cola† because of it being considered such a bargain brand. Pepsi started identifying itself with the young, fashionable consumers using the new â€Å"Be Social, Have a Pepsi† slogan. A swirl was then added to the straight necked bottle of the past. In 1961 Pepsi saw the opportunity to further define its target market by recognizing the importance of the younger post-war generation. â€Å"Now its Pepsi, for those who think Young† defines youth as a state of mind. 1963 brought about one of the most significant phenomenon’s in commercial history because the post-war baby boomers emerged on society and in the market place. Pepsi took advantage of that change and made Pepsi the brand of the new generation – the Pepsi generation. † â€Å"Come Alive! You’re the Pepsi Generation† makes advertizing history. This will be the first time a product is identified by its consumer’s lifestyles and attitudes instead of its attributes. In 1964, Diet Pepsi was introduced and by 1966 it had its own campaign, â€Å"Girl Watchers† that focused on the cosmetic benefits of the low-calorie cola. The music to this new item became a tip 40 hit. When research indicated that consumers place very high regard on Pepsi’s superior taste when chilled, â€Å"Taste that beats the others cold. Pepsi powers on† emphasized Pepsi’s product superiority. When in 1973 our nation was involved in massive social and political change, Pepsi came up with â€Å"Join the Pepsi People, Feelin’Free: campaign. One People, many personalities. After Patriotism was sectored in the U. S. with the celebration of the bicentennial, American people looked to the future with optimism. â€Å"Catch the Pepsi Spirit† is the mood the Pepsi Generation took forward with it in the 80’s. The soft drink war had grown more competitive but for Pepsi it had already been won. : Pepsi Now! † explained it all. Partway through the 1970’s Pepsi came up with a marketing strategy that would become an international landmark in advertizing – The Pepsi Challenge. Consumer test after consumer test confirmed that more people preferred Pepsi over Coca-cola. That reality was made into advertising and made marketing history as well as gained market share for Pepsi. Pepsi also became the largest selling soft drink in super markets by the time the 80’s got here. When 1984 came along, a new generation had emerged- in the United States, around the world and in Pepsi advertizing, too. To make this new generation happy, Pepsi began with a new campaign containing Michael Jackson, the most popular entertainer in the world at the time, starring in the company’s first 2 commercials. These two were the most eagerly awaited advertizing of all time. The fact that during rehearsal Michael Jackson’s hair was actually set on fire accidentally did not diminish Pepsi’s popularity at all. After this the company’s publicity went to $3 million in worth. Even after Geraldine Farroro’s Pepsi ad fueled debates about the ethics of politicians doing commercials, Pepsi seemed untouched. Emanuel Goldman, a beverage analyst at Montgomery Securities in San Francisco forecasted that the growth for all Pepsi’s soft drinks in 1985 may match that of Coco-cola USA products, Pepsi’s biggest rival. In 1985 the front runners in the soft drink business were Coke – Pepsi – 7-up – and Dr. Pepper. Coke changed its product make-up but swears it never meant to emulate Pepsi. -up announces people are concerned about caffeine and other artificial ingredients so its ads will stress â€Å"It never had it, it never will†. People just don’t want traditional sugar any more. Soon Pepsi introduced Slice containing 10% fruit juice, Coke unveiled Cherry Coke and was testing Minute Maid Orange Juice at the time. 7-Up started revving up its ads for TV, sports cable, and MTV. Charles Schmidt, executive vice president said, â€Å"I think the changes in consumer taste, preferences and movements to brands that don’t have preservatives and artificial colors is right down our alley. Pepsi did have one marketing mistake that certainly didn’t boost sales or improve popularity when it comes to an advertisement. In 1989, Madonna starred in an ad that depicted her as a young woman and also as a young girl, flashing back and forth between dance scenes either at the young girls birthday party where she’s seen blowing out her candles and making a wish or as a young adult dancing among joyful gospel singers to the music of Madonna singing â€Å"Like a Prayer†. Over 250 viewers tuned in to see this hyped up ad that was the first ever to be seen on T. V. before being released over the radio or other venue. The ad went wonderfully as planned. Unfortunetly all did not stop there. Madonna had a release by the same name on her new album. The video was a far cry from the wholesome picture the ad left you with. Instead it was about a white woman being raped by a black man and Madonna holding a knife till it shows her hands with cuts that seem to represent Stigmata or Cruxification. This video aired one day after the Pepsi ad. The first person to make noise was the reverend of a Christian group called American Family Association and he threatened to have his 380,000 AFA subscribers boycott Pepsi until they dropped Madonna. Pepsi put a hold on the ad to see if things would blow over. But then a Catholic Bishop from Texas chimed in agreement to the offensive video and he threatened to boycott not only Pepsi, but it’s other corporate holdings also, such as Taco Bell, Pizza Hut, and Kentucky Fried Chicken. But the worst was still coming. The Pope then released a statement by the Vatican banning Madonna from appearing in Italy at all. Pepsi decided it was best to end this and they dropped Madonna like a bad habit and the ad was never run again, although it can still be viewed on You Tube. Even though Madonna still owed Pepsi 3 commercials that were never going to happen, Pepsi Paid her the original $5 million payment. This controversy that jeopardized Pepsi only shot Madonna’s record sales up to 13 million copies worldwide. As the 1990’s grew near, consumers wanted to continue to broaden their choices in beverages so Pepsi took that opportunity to broaden its product line and become a total beverage company. Pepsi‘s products would now include water, tea, coffee drinks, juice, juice drinks and the original soft drinks. Pepsi was also the first to come up with the idea of freshness dating, providing customers an easy way to read product freshness code. The Diet Pepsi can first appeared with the â€Å"best if used by† date and then it quickly became standard on all of Pepsi’s other products. Pepsi – now known as PepsiCo, Inc. has now joined forces with companies such as Tropicana in 1988, Quaker Oats Company in 2001 and still recently, Gatorade. In Feb. of 2010, Pepsi and Anhauser- Busch have teamed up to buy advertising such as network cable, print, and outdoor media. Today PepsiCo is a $29 million company employing over 150,000 people who speak 40 different languages. As I’ve tried to point out with all of this information, Pepsi is an amazing company with great marketing strategies and mixes and knows a great opportunity when it sees one. You can go back through my information and see that Pepsi hits on all 4 P’s –Product(s),which are still growing as we speak, Price – for instance the 12 ounce bottles for only 5 cents approach, Placement-Caleb Bradham knew he needed to put his product out there on the market and not kept it his pharmacy in order for it to prosper and Promotion – I’ve given you many, many wonderful inventive examples of how Pepsi promoted very successfully their first product all the way now to their last.

Shawnee Prophet essays

Shawnee Prophet essays The goals of Tenskwatawa were to unite all the Indians into an intertribal confederacy under his leadership, stop the American land encroachment and ensure Indian survival. Tenskwatawa preached and demanded sobriety, monogamy, an end to witchcraft, and an end to all relations with the Americans based on visions he had in a dream. He called for total rejection of American culture and denounced the selling of Indian lands. Even though Tenskwatawa was not a gifted speaker or great warrior, he used his gifts of manipulation, forcefulness and persistence to convince other Indians to follow his teachings which were essentially Native and encouraged a return to communal life. Initially, he dominated the Indian movement attracting followers, first to Greenville, Ohio and then to Prophetstown on the Wabash. Prophetstown became a center for Indian resistance as his teachings spread rapidly. The Prophet attracted a considerable following, especially among the younger, more radical warriors. The tribe was cleansed of liquor and evildoers, and other tribes took notice and came to join the Shawnee at Prophetstown. This was the first step in the culmination of Tenskwatawas vision of Indian unity. For a very long time, the majority of people, Indian and both American and British viewed him as the main authority figure at Prophetstown. For the next several years, epidemics spread through the tribes and harsh winters brought famine. These and other misfortunes caused some members of other tribes to be even more suspicious of Tenskwatawas power. Many tribesmen began to believe he was no different from anyone else and left Prophetstown. However, the Battle of Tippecanoe was perhaps most devastating to the aspirations and dreams of the Prophet and his people. The failure of Prophets military leadership and magic to protect Prophetstown was a major factor in the decline o f his influence and most importantly, any lasting ...

Gluclose effects on osmosis essays

Gluclose effects on osmosis essays Studying the Effect of Various Glucose Concentrations on Osmosis in a Potato Osmosis is the process in which water particles move from an area of high water concentration to an area of low water concentration through a semi-permeable membrane until the concentrations are equal. Osmosis has the same basic theory as diffusion. Particles are moving from an area where they are in great concentration to an area where they are in low concentration until the concentrations are the same. Osmosis is this movement of water particles and the particles must move through a semi or partially permeable membrane (a membrane that lets some things through but not others). An example of this type of membrane is a cell wall, like in a potato. Osmosis occurs when two things occur. One is if the cell has no water in it or has less water then the solution it is placed in. If this is the case then water will go from the solution, for it is the area of high water concentration, into the cell, for this is the area of low water concentration. If the cell has no water within it the cell is flaccid. As the water passes through the cell membrane, the cell fills with water and becomes turgid. Once the cell becomes turgid, no more water can enter the cell and osmosis stops. The other incident that can happen for osmosis to occur, is when the concentration of sugars or other minerals in the cell is different then that of the solution it is placed in. This is because the amount of sugar in the water either in the cell or in the solution is going to change the water concentrations as well. Whichever solution, either in the cell or not, contains a higher sugar concentration will have a lower water concentration. If the solution in the cell contains more sugar, salt or other minerals then the solution it is placed in, then it will have a lower water concentration. This will cause water from the external solution to pass through the cells semi-permeable ...

Integrated Marketing communications ( The Report should be about an Assignment

Integrated Marketing communications ( The Report should be about an insurance company) - Assignment Example Kuwait Insurance Company is the major competitor of BKIC. Having gained enough experience of functioning under changing market conditions, the company is positioned in a well manner to face the pressure with courage and confidence (Bkic, 2015). The major forms of cross-functional relationships which exist within the company are the relationship between the marketing, finance, human resources and technical team members. The association of all these functional areas play significant role towards the success of BKIC. The expertise from all these areas works towards the common objective of the company (Annual Report, 2014). There are various methods of internal communication such as memos, notice board, mail, face-to-face conversation and suggestion and complaint boxes (Smith and Mounter, 2008). Memos are used to communicate information among the departments of the firm. Various departments of BKIC such as the finance, marketing, human resources and operations discuss among them how to engage the employees by providing efficient training on the respective field (Bkic, 2015). Notice board is used to communicate important information to the employees. If any worker gets promotion, then their name is posted on the notice board. It makes them feel special and motivates them to put more efforts towards the betterment of the company. Mail is also considered as a significant form of internal communication method. Employees can make query on certain matters where they face problems and can get the clarification from the managers. BKIC has an apparent policy related to their communication with employees (Annual Report, 2014). Face-to-face conversation is regarded as one of the most important way of internal communication to enhance the engagement of employees. It helps to eradicate any type of misunderstanding which generally takes place at the place of work and therefore results in keeping employees for a long period. The

Self Marketing Plan Assignment Example | Topics and Well Written Essays - 1500 words

Self Marketing Plan - Assignment Example Part of my responsibility is making sure there is enough staff for the upcoming shift based on census and call out and to notify the supervisor in charge. Staffing is one of the job responsibilities of a nurse manager/nurse administrator. Other job responsibilities include financial management and budgeting which is an area I would need more experience in, recruiting, interviewing and training new employees. I have oriented several new RNs that have joined our unit and I very much enjoy teaching one on one or in small groups. Completing performance evaluations, determining what services the healthcare facility will provide, and ensuring that all employees’ licenses and certifications are up to date would also be my responsibility. I would do well with these responsibilities because I am organized, and have already thought of several changes I think would be beneficial to the patients and staff if they were to be implemented on our unit. Based on my knowledge, skills and t6he experience I have gained so far, I expect to be compensated a salary within the range of 80,000-120,000. I would engage in various activities to prepare myself for this role in order to ensure that I am always in good shape to offer my services. For instance, I would ensure I keep myself abreast with current hospital policies, medical knowledge, and current healthcare issues. I would also look for a role model or mentor that I could speak with and learn from especially in the beginning. I anticipate having to continuously educate myself on changing policies and healthcare issues as well as adapt to budget cuts and new staffing. I think there’s always opportunities for personal and career growth within each job description even if it’s just improving or excelling at daily job assignments and responsibilities. In general, I consider myself a friendly person so I think I would

Drug-trafficking in the USA Essay Example | Topics and Well Written Essays - 1500 words

Drug-trafficking in the USA - Essay Example The Sinaloa Cartel supplies all five illicit drugs to expanded areas of the United States including cities and regions in the South. Los Zetas, Gulf Cartel, and Juà ¡rez Cartel mainly sell cocaine and marijuana to regions including New York, Florida, Southeast, Southwest and so on. BLO supplies cocaine, heroin, and marijuana while the remaining two cartels – LFM and Tijuana Cartel – sell cocaine, heroin, marijuana, and methamphetamine in almost the same primary regions. Overall, Mexican TCOs have their presence in more than thousand cities of the United States (US Department of Justice 2011, 7). Columbian TCOs also operate in various cities of the United States but mainly as remains of larger drug cartels. Columbian TCOs are involved with producing two illicit drugs, heroin and cocaine, as well as its transportation across the Columbian border. Transportation occurs primarily via smuggling pathways involving both air and sea channels often transiting through the Caribb ean. The primary regions of their operations are eastern markets of the US including major cities like New York and South Florida. Columbian TCOs also sell their drugs to Mexican traffickers and supply drugs to European markets.Ethnic Vietnamese TCOs, based out of Canada, are also active in the drug trade. They deal in MDMA and marijuana produced in Canada and smuggle them out of the country via the US-Canada border. The Northern Border acts as the main transportation route for the Canadian-based Asian traffickers.

Corrections Trend Evaluation Essay Example for Free

Corrections Trend Evaluation Essay This paper explains the many trends in the public and institutional criminal justice system. These trends, starting from the past, push the research into the present and future with the implementation of continuing trends and perspective ideations to aid in the progress and advancement of criminal procedures. This paper starts with the history of community and commercial criminal justice and attaches the proceedings to the present-day standing. This paper also shows an idealistic and theoretical analogy of how the criminal justice system may look in the future based on current trends. Past Trends Stories mentioning jails are throughout history even back to biblical times, however, America did not have an official penitentiary until 1790 at which time Philadelphia constructed the Walnut Street Jail. It was during this time that the root word of penitentiary took on its new form. Prisoners in early times were sent with the aim of the punishment in the form of penance, thus with any luck resulting in purity of personal reform. Inmates are kept in single cell units at all-times, even for meals. Recreation was not an option. In the rare event, that an inmate did leave the cell, a mask, or hood is required (Johnson Dobrzanska, 2005). The goal is to lead a monk style life, thus providing a Bible to all inmates is mandatory, and it is a hope that the offenders would spend their sentences preparing to live law-abiding lives as governed by Gods word, following their release. This type of containment for inmate is known as the separate system. On the flipside of the separate system is the congregate system, and the first notation of its use, is by the Auburn Prison (Johnson Dobrzanska, 2005). Prisoners still lived a life of confinement while in their cell, but with this system, they coexist with other inmates for work and meals. Although this is a change, inmates never speak a word and many recall the only sound coming from workshops within the prison and the marching of inmates (Johnson Dobrzanska, 2005). Present Trends Much has changed following the days when inmates donned masks or hoods just to walk down a corridor within prisons walls. Prior to the 1960s, both the public and the courts developed a hands off policy toward the conditions and practices within criminal facilities (Martin, Katsampes, 2007). The reasoning behind this was a notion that correctional administrators knew how to best control both inmates and correctional facilities. However, during the 1960s and the 1970s, while people outside were rallying for civil rights of different groups of people, inmates were inside prisons rallying for prisoners rights. At this point, the criminal justice system and treatment of inmates take a poignant turn in history. The decision of the courts allowed the trend to move from inmates living a monk style lifestyle to inmates who currently have access to courts, counsel, mail, more choices for reading material and libraries, medical care, food services, recreation, exercise, and due process. Because of this society now, sees correctional facilities were inmates coexist around other inmates, as well as seeing inmates legally counseling other inmates in their cases as well as appealing and representing themselves in court. We have TV crews going into facilities and providing the public with firsthand accounts of life within the jails. However with the changes come downfalls in the goals for incarceration. No longer is the goal one of penance, it has since changed to a goal of punishment. The focus is holding an offender accountable for illegal acts as well as a means to discourage offenders from committing future criminal acts, and with any luck discourage others in communities from following in the same tracks as current inmates. Because of this trend, the judicial systems as well as correctional facilities have increased to a level of concern. Another unfortunate outcome of the changing of times comes the changing of the importance behind rehabilitation. According to Martin, and Katsampes (2007), rehabilitation, and reintegration rank as secondary goals. Noted, especially for this theory are the jails, as they do not attempt to provide inmates with opportunities for self-help or change to deter future criminal behavior. Luckily, community-based corrections are stepping up to assist in the rehabilitation of offenders. Programs such as community-based centers are offering their assistance in reintegrating inmates back into society. These types of centers operate within a private sector and offer assistance in areas, such as returning to school for finding employment as well as enrolling the participants into classes such as cognitive self-changing classes, parenting classes as well as drug and alcohol programs. Another example of community-based corrections focuses on alleviating the overcrowding issues seen within the correctional facilities. These programs encompass opportunities such as bail supervision programs, community service orders, work-release centers, electronic monitoring, probation, or other alternative measure programs (John Howard Society of Alberta, 1998). Each of these community-based correctional programs poses significant benefits to alleviating the correctional facilities problem with them experiencing just too many inmates. The bail supervision programs release the offender to a member of the community, while that person is awaiting trial. This program not only holds the offender accountable for not screwing up while awaiting trial, it also holds someone else accountable for those peoples actions as well. Many times this takes place in the form of bail or following the release of an offender on recognizance also known as RoR. Community service is another fine example of the serving of punishment. This program allows offenders to give back to the community by means of working within the community. Many times community service takes place at a local store such as the Youth Ranch, other times it will be strictly with the city or county, doing things such as working at the local landfill, or cleaning court offices and other associated buildings. Offenders in this program, report at a scheduled time to the jail and receive their daily work assignment, form that point until the remainder of their day, they work under the supervision of the jail staff. Work release centers offer the opportunity for inmates to leave the facility to fulfill work schedules obtained prior to sentencing. Most inmates must pay a higher fee for this opportunity but can have someone approved by the facility to transport the inmate to and from work, however, the inmates are also subject to random checks by authorities to ensure they are accounted for at all times. Future Trends and Issues As time continues to evolve, the judicial system is bound to encounter the continuation of trends as society is beginning to see in both past and present times. It impossible for one to say what will or will not happen to the future correctional facilities, but through monitoring of the past, one can begin to see a devastating trend form. By removing the rehabilitation aspect and imposing the punishment aspect, the system continues to enable the cycle, thus bringing it to the point it is today. Research suggests that the trends both courts and facilities will face include that of continued prison growth as well as the potential for early release patterns (The Sentencing Project, n.d.). By the courts handing down sentences strictly for a punishment reason, they are enabling the continuation of a growth that already exceeds maximum capacity within the facilities. A suggestion to combat this scenario and alleviate the congestion within the facilities is to take advantage of the community-based programs available for offenders who do not pose a significant threat to themselves, or to society. The punishment aspect of the crime is satisfied by the courts and the chances of rehabilitation are greater in this case than they would be, compared to taking advantage of the smaller programs available while in jail. This scenario plays on with the second possible trend that if offenders are still sent to the correctional facilities, not only will the continuation of over crowdedness still be in place but also eventually something will have to take place to correct it. The something will have to include releasing certain inmates earlier than intended by the courts, thus risking the safety of not only others in society but also the released inmates, and increasing the possibility of recidivism. Conclusion This paper covers many trends in the public and institutional criminal justice system. These trends, starting from the past, push the research into the present and future with the implementation of continuing trends and perspective ideations to aid in the progress and advancement of criminal procedures. The first section of this paper covers the history of the commercial criminal justice and follows it up through the present-day. Finally, the paper details through logic how the criminal justice system may look in the future based on the current trends already set in motion. References John Howard Society of Alberta. (1998). Community Corrections. Retrieved from http://www.johnhoward.ab.ca/pub/C29.htm Johnson, R., Dobrzanska, A., and Palla, S. (2005). The American prison in historical perspective. Retrieved from http://www.jblearning.com/samples/0763729043/Chapter_02.pdf Martin, M., Katsampes, P. (2007). Sheriffs guide to effective jail operations. Retrieved from http://static.nicic.gov/Library/021925.pdf The Sentencing Project. (n.d.). U.S. prison population: Trends and implications. Retrieved from http://www.prisonpolicy.org/scans/sp/1044.pdf

The Circularity of Life in Tess of the DUrbervilles :: Tess of the DUrbervilles

The Circularity of Life in Tess of the D'Urbervilles  Ã‚   Thesis: Hardy is concerned with the natural cycles of the world, and the disruption caused by convention, which usurps nature's role. He combats convention with the voice of the individual and the continuing circularity of nature. Phase the First: The Circles of Life The circularity of life is a major theme of the novel. Hardy treats it as the natural order of things. The structure of the novel reflects this reigning image of the circle at several levels. First, the use of seasons to denote the passage of time implies circularity rather than a linear world-view. Years are shown as repetitions with variations rather than as new creations. Tess herself views time in this way, as she reflects on the various recurring dates which mark events in her life. "She philosophically noted dates as they came past in the revolution of the year; the disastrous night of her undoing at Trantidge with its dark background of the Chase; also the dates of the baby's birth and death; also her own birthday; and every other day individualized by incidents in which she had taken some share. She suddenly thought one afternoon... that there was yet another date, of greater importance to her than those; that of her own death" (149). In the novel, the past and the future are merely points on the cycle which nature designs. Reveals the destructive aspect of this realization to Angel when she declares her disinclination to study history which will only tell that she is "one of a long row only... just like thousands' and thousands'" (182). Secondly, the plot itself is not only circular, but contains a myriad of smaller circles within it. The main circle of the plot is from the discovery of the D'Urberville Tombs to Tess's death. Within this circle revolve others. The life and death of Sorrow is a small circle within the larger one. Alec D'Urberville's repentance and recantation form another. Clare's and Tess's physical journeys towards and away from and back again to each other represent more circles. Hardy's consistent use of these circles in the plot reinforces their importance to the theme. The diction of the novel seems designed to forcefully remind the reader of this theme. At the start of the novel Tess and her companions dance in a circle on the gr een; at it's end, she stops to rest at Stonehenge.

The Knight´s Yeoman Essay -- Knight Yeoman Essays

The Knight ´s Yeoman He was born in a castle sometime during the twelfth century. It was the same castle that his father and grandfather before him had been born and lived in all their lives. The estate was magnificent and completely self-sustaining. The grounds around the main citadel stretched for miles and included vineyards and farmland as well as fields for cattle and sheep. A small freshwater lake nearby fed several streams which supplied water to the manor house and provided for irrigation. Only a few miles away on the coast was a harbor which attracted trading ships from all around Europe. The castle itself was enormous and could house hundreds in complete comfort and security. Outer walls had been constructed one hundred feet high and twelve feet thick to withstand the fiercest of sieges. Inside the barbicans, however, these same walls were covered with luxurious handmade tapestries depicting scenes of everyday life to maintain the warmth dispersed by the many fireplaces within. Overall the stru cture rivaled in opulence and fortifications the palaces possessed by the wealthiest and most powerful of kings. Unfortunately, it wasn't his castle, nor would it ever be. He entered the world with a particular status in life. Unless misfortune befell him, he would leave the world as an old man just as he had entered it, a yeoman in servitude to a knight of the realm. The yeoman's education came as an apprenticeship in a trade. Only royalty or those destined for the church ever learned to read or write. There would never be any choice for what profession or for what goals one might wish to achieve. One simply did whatever one was born into doing. There was a rigid caste system to follow, and so in the steps of his father and grandfather, he learned the art of being a woodsman. From the earliest moments of his life, the yeoman spent his youth serving the needs of the woods surrounding the estate learning how to use every element of the forest. Whether it was cultivating wood for carpentry, or studying the migratory habits of game animals, he learned to survive and exist under the trees. There would be no other teachers for him other than his father and the older apprentices also in servitude. The apprentices would sometimes spend weeks and even months in the surrounding forests. Living in shelters made from branches and wearing clothes fabricated f... ...th life and battle and had little respect for the ways of chivalry. His first love was for women, and he cared little for devotion to either God or the kingdom. On many occasions long into the night before a battle when time should have been spent praying for divine protection, he was found in the arms of a woman. He had been lucky so far that his recklessness had not gotten him killed or captured. Nevertheless, all this was of little concern to him, he was young and handsome and felt that he had a world of women to conquer. Chaucer in describing the lusty bachelor stated that: "So hote he loved that by nightertale. He slepte namore than dooth a nightingale" And so it came to pass one spring that upon returning from a winter campaign, the knight felt it an opportune time to take his son on a pilgrimage to visit the shrine of St. Thomas Becket at Canterbury. It would be both an opportunity for them to express their sincere devotion to God as well as spend some pleasurable time together. They would spend several weeks on the road and so again the yeoman was conscripted as their servant. He would act as their valet as he watched over them while they traveled along the road.